You can read
this and
this
I also found this ebooklet quite useful:
http://bookboon.com/en/textbooks/persona...ion-skills
Furthermore, as a reformed introvert who had to learn client-provider communication the hard way, here are some lessons I learnt from being a doctor:
- Allow your client to finish speaking. Let him finish his sentence, no matter how urgently you feel the need to say something smart or to ask a question. Mentally file everything you want to say and let your client have their ramble. It's only the very rare non-stop talker that you will need to interrupt, and these guys are used to being interrupted. That said, when in doubt, shut up and let the other guy talk. In medicine, the typical patient talks for 40 seconds at a time, but the typical doctor interrupts him at 30 seconds. Guess what remains a consistent complaint about doctors? 'They interrupt me while I'm speaking.' Hold out for the last 10 seconds and the clients say, 'That guy really listens!'
- After getting your client's request, say everything he said back at him in summary, and ask, "Did I get that right?" This strongly gives the impression to the client that you are taking what he says seriously.
- On occasion your client will
imply what he wants. You should
ALWAYS assume you've misunderstood your client. If your client is implying certain expectations, say, "The message I'm getting from you is that what you would like is.... Do I understand you correctly?" It's amazing how one's own assumptions can cloud one's judgement. Always assume you are wrong until your client has explained otherwise. Otherwise you will make fantastic goofups.
This sounds cliche but you need to be a good listener, people aren't hiring you because you are the most interesting man in the world. Being a good listener is not nodding your head while your client drones on, but about being able to note key points in what the client says and then verbalising it back to your client to achieve clarification of the message.
- Dress well. As a doctor I've finetuned my appearance to maximise my therapeutic impact (a good doctor exerts a powerful placebo effect - you feel better just being in his presence. The appearance of your doctor plays a part in this. Even if you're visiting the smartest doctor in the world, you will struggle to accept his treatment if he's dressed in a torn tshirt, broadshorts and sandals. On the other hand, some conmen have successfully conned people into believing they are doctors, by dressing the part). You yourself should dress well and then figure out how to change your wardrobe to maximise your 'presence' to your clients.
- Always address your clients formally using 'Sir' or 'Ma'am.' Only if the clients insist then you can downgrade to Mr so-and-so or go to first name basis. Even people that prefer first-names will subconsciously be grateful for your politeness.
- Be polite.
- If the chance arrives, get them talking about themselves. "So where are you from?" "How did you get your current job?"
- General chitchat topics revolve around 'the shared experience'. What experience are you sharing with your clients at the moment you meet them? "This place has great coffee!" "The weather has been terrible lately!"
Hope this helps.