Post: #1

http://www.adweek.com/adfreak/heineken-d...-unknown-1

Quote:Here's an airport stunt from Heineken that truly embodies the brand's adventurous spirit. Twice this week, Wieden + Kennedy in New York set up a board at JFK's Terminal 8 and dared travelers to play "Departure Roulette"—changing their destination to a more exotic location with the press of a button. They had to agree to drop their existing travel plans—without knowing the new destination first—and immediately board a flight to the new place.
On Tuesday, a man played the game and ended up going to Cyprus instead of Vienna. (He had been planning a six-week visit with his grandparents, but soon learned he would be headed to Cyprus on a 9:55 p.m. flight. Heineken gave him $2,000 to cover expenses and booked him into a hotel for two nights.) W+K set up the board again on Thursday, and brought cameras along to document the gameplay. The game is inspired by "Dropped," the new Heineken campaign that launched a month ago from W+K Amsterdam in which four men are sent to remote destinations and film their adventures. We should have footage from Thursday's event next week. For now, Heineken should set this up in the Moscow airport. There's a guy there who would welcome any chance to fly to oblivion.

Post: #2

That sounds fucking amazing

Post: #3

Cool idea,,,,wonder if casinos will also open in some terminals to help kill the time waiting for a departure.......video poker, video roulette etc.

Post: #4

That. Is. Awesome.

Post: #5

Who's gonna be the first guy from RVF to drop a sheet on this experience?

Wish I could right now

I tried looking for more details, anyone know what the fine print on this would be?

It would be dope to plan to try this with some extra time off, and book a return trip as 2 single trips, then on your leg home, hit the button.

Post: #6

That's just awesome! Anyone in NYC right now? I'd totally do it if I was in NY right now! One more reason that Heineken are totally badass!

Post: #7

*Scribbles the idea down for future marketing purposes*

Post: #8

An idea along these lines was touched on (for a different purpose) by marginalrevolution.com a few months ago. It is used as an ingenious method for airlines to discriminate bwteen those flying for business (who tend to pay for more tickets) and those flying for pleasure (who are more price sensitive).

http://marginalrevolution.com/marginalre...o-fly.html

Post: #9

What if you had originally wanted to go to Eastern Europe, but by playing this game you go to Sweeden instead?

Post: #10

If you were originally going to EE and you end up going to Sweden in the height of summer...life could be a lot worse put it that way.

Now imagine if you were IRT and you've booked a flight to go to a desert island where there are only white women who have a penchant for introverted Indian men, who blame their failings on cultural bias against their race.

But then you decide to roll the dice at JFK and you end up going New Delhi. That would be a bummer.