Post: #26

(06-16-2018 07:43 AM)Hypno Wrote:  In Cialdini's book Influence, he has an entire chapter on something he calls the consistency principle. Basically, if you get her to own a statement like she's adventurous, she'll create her own "peer" (self?) pressure to act consistently. What do you mean you don't want to go to the swingers party with me, I though you said you were adventurous? I'm exaggerating a bit for effect, but you get the idea.

Props for the Cialdini reference. Absolutely spot-on, this is how advertisers and salesmen ply their trade - they set up an image in our minds and then tie compliance to them (buying their product or whatever) with being in line with the image.